La Redoute

National roadshow

La Redoute is a French fashion brand that makes French style accessible to all. The company sells its products online.¬†We have created the “Le Bus” to “bring La Redoute to the streets”. This was a showroom bus that traveled around Portugal. Briefing from Havas Media.

Le Bus
will come to you

“Le Bus”¬†drove for thirty days and made thousands of contacts and hundreds of sales.

Road
show

Nine
cities

Thirty
days

Brand
power

Sales
growth