La Redoute

National roadshow

La Redoute is a French fashion brand that makes French style accessible to all. The company sells its products online. We have created the “Le Bus” to “bring La Redoute to the streets”. This was a showroom bus that traveled around Portugal. Briefing from Havas Media.

Le Bus
will come to you

“Le Bus” drove for thirty days and made thousands of contacts and hundreds of sales.

Road
show

Nine
cities

Thirty
days

Brand
power

Sales
growth