History

About
Influenza r

Discover more about us, from the inception of each project, to our unconventional approach, the services we offer, and the way we operate within the market.

2010

Influenza r was founded on January 2, 2010, in the Estefânia district of Lisbon. As our team grew, we relocated to the Marvila neighborhood, where we remained until the onset of the pandemic.

Currently, we have facilities located in the eastern part of the city; however, our team is working remotely.

Virus

The name “Influenza r” was inspired by the flu virus, which is highly contagious and spreads rapidly. This reflects our commitment to creating original messages that have the ability to spread organically.

We apply this same creative rationale to everything we do, ensuring that our work is not only effective but also engaging and memorable.

Services

What we can
do for your brand

A creative strategy lays the foundation for a campaign, defining the target audience, messaging, and channels for distribution. Design then brings this strategy to life through visual elements. Implementation is the final step in executing a campaign, ensuring that it is delivered effectively across all channels.

Strategy

Every brand has a unique story to tell, and we believe in revealing the authentic truth of each project with purpose.

This means that our strategy is a collaborative process with our clients. We listen carefully to their needs, exchange ideas, and define a compelling path to help their brand reach its destination.

During this phase, we define a clear vision, analyze the competitive landscape, gain a deep understanding of the target audience, and craft a strategy that will guide the brand throughout its journey.

Once the strategy is defined, we’re equipped to “design the brand” and bring it to life.

Design

Design that truly reflects a brand’s values is critical to maintaining long-term project unity. Authenticity and coherence inspire the internal team, provide partners with confidence, and ultimately establish trust with clients.

We define the brand’s name and visual identity, determine the appropriate communication style, and structure consistent communication systems.

Our expertise spans a range of design disciplines, including:

• Graphic design
• Web design
• 3D design
• Video design
• Event design
• Copywriting

Organization

Different
format

We are not your average advertising agency. At Influenza r, we have created an alternative and collaborative approach to working with our clients. Unlike traditional agencies, we prioritize direct communication between our project managers and the client, ensuring that their needs and expectations are fully understood and met.

Managers

At Influenza r, we pride ourselves on being project managers. This means that each of our creative professionals is responsible for overseeing their projects from start to finish, and that our entire team is in constant contact with all clients.

By ensuring close attention to every stage of the project, we are able to guarantee that nothing is lost in the process, and that the final creative proposal is precisely in line with the client’s vision and expectations.

Direct

At Influenza r, we have a direct line of communication with our clients. Unlike traditional agencies, we don’t have a salesperson acting as a middleman between the creative department and the client. Instead, the client communicates directly with the creative professional who is overseeing their project, ensuring that there is no loss of information and that feedback is received in a timely and accurate manner.

Offices

Influenza r maintains its offices in the eastern part of Lisbon. We hold in-person meetings whenever necessary.

Our facilities are equipped to handle multimedia presentations of any size, and of course, we have a coffee machine available for all.

Permanent team

Influenza r has a permanent team of creative professionals who ensure the values that are at the core of the project. This nucleus is composed of responsible individuals with incredible dedication and technical skills in a variety of mediums and software. An excellent creative professional who is not an excellent person will never be part of our team. Just ask our clients.

Process

Everyday
creative flow

By carefully balancing the briefing, discussion, and creative proposal stages, we are able to develop effective and impactful creative solutions that deliver results for our clients. Whether it’s a branding project, marketing campaign, or website design, our approach ensures that the final product is a true reflection of the client’s needs and goals.

Briefing

A creative briefing serves as a clear communication channel between the client and the creative team, outlining the project’s goals, target audience, message, and other key details.

A well-written creative briefing ensures that the creative team has a clear understanding of the project and can develop ideas and concepts that meet the client’s expectations while staying on brand and within budget.

Discussion

After we receive the briefing we start an open discussion where individuals can build on each other’s ideas, identify potential challenges, and explore various approaches to a problem.

Overall, brainstorming can be a powerful tool for generating new and innovative ideas, building stronger teams, and ultimately driving business success.

5 steps

Design
strategy

By going through these phases, a design strategy can ensure that the resulting design is effective, user-centered, and aligned with the goals of the company.

Research

This phase involves gathering information about the company, its market, customers, and competitors. The goal is to gain a deep understanding of the context in which the design will be used.

Analysis

Once research is completed, the data is analyzed to identify patterns, trends, and insights. This helps to establish a clear picture of the design problem and the opportunities for improvement.

Ideation

This is the creative phase, where the design team generates a range of potential solutions to the design problem. This may involve brainstorming, sketching, prototyping, and testing.

Implementation

Once the design solution is finalized, it is implemented in the appropriate context. This may involve developing a website, a product, a service, or any other design solution.

Full service

Event
design

Good event design requires careful planning and attention to detail, as well as creativity and a willingness to experiment with new ideas. Whether it’s a corporate conference, a wedding, or a music festival, a well-designed event can elevate the overall experience and create a lasting impression for all involved.

Planning

We work with you to develop a comprehensive plan that aligns with your goals and objectives, taking into account the unique needs of your event.

Concept

Our creative team generates innovative concepts and themes that capture the essence of your event and engage your audience.

Production

Our team handles all aspects of event production, from sourcing vendors and managing logistics to coordinating audiovisual equipment and executing seamless transitions between different activities.

Implementation

We ensure that every aspect of your event runs smoothly, providing on-site management and troubleshooting any issues that may arise.

Partnerships

Complementary
services

Our partnerships allow us to leverage the expertise of other industry professionals, resulting in a more complete and well-rounded service offering. Our strong partnerships help us achieve this goal by providing a wider range of complementary services that enhance our core service offerings.

SEO

We can set your SEO strategy. Search Engine Optimization (SEO) is the practice of optimizing a website or online content to increase its visibility and ranking on search engine results pages (SERPs).

Video edition

Whether you’re creating a video resume, a promotional video, or a documentary, good video editing can make all the difference in the final result. We can help.

Production

We can produce a wide range of communication materials that are designed to support your brand’s overall strategy. Design and construction of both temporary and permanent structures for events and stands, as well as the production of printed materials and other collateral.

Translation

Used by individuals and businesses alike to translate documents, websites, marketing materials and other types of content. The goal is to accurately convey the meaning and intent of the original text in the target language, while maintaining its style and tone.