Converse
You’re here event

Converse is an American shoes, lifestyle, and athletic company that owns the famous brand AllStar. It has created a global campaign for the Chuck Taylor’s collection launch. Activations took place in Berlin, Los Angeles, London, Sydney and Lisbon, where we have create the concept “You’re Here”, inspired by the international versions “You’re up” and “You’re it”. Briefing by Concept agency. Production by Soul Pepper.

Product
Special exhibition displays

“You’re Here” was held at MUDE, the design museum in Lisbon. It was a completely alternative product exhibition. There were even All Stars hanging from the ceiling.

Design museum
Alternative intervention

We’ve turned MUDE into an alternative street art gallery. Visitors were greeted by young artists artwork, an half pipe and many other crazy stuff.

Media
On the news

The event had great media coverage.