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Converse | Concept

You’re
here in
Lisbon

Brand Activation + Exhibition Design + Thematic decoration | Converse. Converse, an iconic American footwear, lifestyle, and athletic company known for its renowned brand AllStar, has crafted a captivating worldwide campaign for the highly anticipated launch of the Chuck Taylor's collection.

Transform a museum into an alternative street art gallery

The
alternative
museum

Converse activation

Campaign concept | Decoration

Campaign concept | Program

Campaign concept | Decoration

Art

Campaign concept | Decoration

Campaign concept | Entertainment

Campaign concept | Entertainment

Music

Campaign concept | Entertainment

Campaign concept | Entertainment

Campaign concept | Display

Campaign concept | Program

Campaign concept | Entertainment

Campaign concept | Decoration

Campaign concept | Entertainment

Play

Campaign concept | Alternative

Campaign concept | Entertainment

Campaign concept | Display

Campaign concept | Entertainment

Show

Campaign concept | Program

Campaign concept | Entertainment

Campaign concept | Entertainment

Campaign concept | Decoration

Campaign concept | Entertainment

The immersive experience even featured All Star sneakers suspended from the ceiling

Campaign concept | Display

Campaign concept | Display

Campaign concept | Decoration

Event | Space mood

Campaign concept | Decoration

Campaign concept | Display

The activation aimed to create a true happening by attracting media attention and generating buzz around the launch

Event | Media coverage

Event | Presentation

Event | Presentation

Event | Full house

Event | Full house

Event | Entertainment

Event | Exhibit