You’re here event
Converse is an American shoes, lifestyle, and athletic company that owns the famous brand AllStar. It has created a global campaign for the Chuck Taylor’s collection launch. Activations took place in Berlin, Los Angeles, London, Sydney and Lisbon, where we have create the concept “You’re Here”, inspired by the international versions “You’re up” and “You’re it”. Briefing by Concept agency.
Special exhibition displays
“You’re Here” was held at MUDE, the design museum in Lisbon. It was a completely alternative product exhibition. There were even All Stars hanging from the ceiling.
We’ve turned MUDE into an alternative street art gallery. Visitors were greeted by young artists artwork, an half pipe and many other crazy stuff.
On the news
The event had great media coverage.