Converse | Concept
You’re
here in
Lisbon
Transform a museum into an alternative street art gallery
The
alternative
museum

Converse activation

Campaign concept | Decoration

Campaign concept | Program

Campaign concept | Decoration
Art

Campaign concept | Decoration

Campaign concept | Entertainment

Campaign concept | Entertainment
Music

Campaign concept | Entertainment

Campaign concept | Entertainment

Campaign concept | Display

Campaign concept | Program

Campaign concept | Entertainment
Campaign concept | Decoration

Campaign concept | Entertainment
Play

Campaign concept | Alternative

Campaign concept | Entertainment

Campaign concept | Display

Campaign concept | Entertainment
Show

Campaign concept | Program

Campaign concept | Entertainment

Campaign concept | Entertainment

Campaign concept | Decoration

Campaign concept | Entertainment
The immersive experience even featured All Star sneakers suspended from the ceiling

Campaign concept | Display

Campaign concept | Display

Campaign concept | Decoration

Event | Space mood

Campaign concept | Decoration

Campaign concept | Display
The activation aimed to create a true happening by attracting media attention and generating buzz around the launch

Event | Media coverage

Event | Presentation

Event | Presentation

Event | Full house

Event | Full house

Event | Entertainment

Event | Exhibit