Converse | Concept
You’re
here in
Lisbon
Transform a museum into an alternative street art gallery
The
alternative
museum
Converse activation
Campaign concept | Decoration
Campaign concept | Program
Campaign concept | Decoration
Art
Campaign concept | Decoration
Campaign concept | Entertainment
Campaign concept | Entertainment
Music
Campaign concept | Entertainment
Campaign concept | Entertainment
Campaign concept | Display
Campaign concept | Program
Campaign concept | Entertainment
Campaign concept | Decoration
Campaign concept | Entertainment
Play
Campaign concept | Alternative
Campaign concept | Entertainment
Campaign concept | Display
Campaign concept | Entertainment
Show
Campaign concept | Program
Campaign concept | Entertainment
Campaign concept | Entertainment
Campaign concept | Decoration
Campaign concept | Entertainment
The immersive experience even featured All Star sneakers suspended from the ceiling
Campaign concept | Display
Campaign concept | Display
Campaign concept | Decoration
Event | Space mood
Campaign concept | Decoration
Campaign concept | Display
The activation aimed to create a true happening by attracting media attention and generating buzz around the launch
Event | Media coverage
Event | Presentation
Event | Presentation
Event | Full house
Event | Full house
Event | Entertainment
Event | Exhibit