Robe at the shopping center

This is Smartbox's activation at the shopping center Colombo.

The client

Smartbox is a brand of pre-packaged gift experiences.

The task

Smartbox came to us with a problem: its store in the Colombo Shopping Center wasn't getting all the visits/clients they predicted because its location wasn't the best so they asked us for a strategy to change that.

The concept

We created the "Robe in the shopping center" activation, which asked people to come to the Smartbox store wearing a robe with the possibility of winning special SPA experiences.

The results

Smartbox gave away 50 gift-packs with SPA experiences to the first fifty people who arrived at the store but there were more than one hundred attendees. We raised the Smartbox Store awareness.