Ascend Mate 7 Activation

We created a special selfie activation for Huawei's Ascend Mate 7 launch at Fnac.

The client

Huawei Technologies is a multinational telecommunications services company and it is also the largest telecommunications equipment maker in the world.

The task

Huawei wanted to launch its new mobile phone (Ascend Mate 7) in a different way.

The concept

We imagined a really cool "selfie activation" with a simple call to action: exchange a selfie for a gift.

The results

It all worked very well. We took and shared dozens of photos through Huawei's social media, taking one step forward into expanding the brand's awareness.