Danup / Havas

Summer beach sampling

This sampling activation project was created with Havas Media.

The client

Danup is a yogurt brand targeted for teenagers owned by Danone, a food-products multinational corporation.

The task

Danone wanted a different and creative way of sampling their visually refreshed brand Danup during the summer time.

The concept

We worked closely with Havas Media to develop a sampling project under the concept "Danup não é para chatos" ("Boring people don't deserve Danup") used in the above the line campaign. the result was a fun, young and summery beach activation.

The results

This activation had a huge success, with lots of people asking to take pictures with the yogurt man to share through social media.