Smartbox on TV

5 para a Meia Noite


Smartbox is a brand of pre-packaged gift experiences. Among many communication actions, we’ve imagined an intervention developed for RTP1 in ‘’5 Para a Meia Noite” show. For a few weeks, Pedro Fernandes and Luis Filipe Borges challenged each other to try the new Smartbox’s experiences.


Do you take the challenge?


Week after week, the two hosts opened a “smart box”. Each box contained a new challenge. It was a brand boost.